Given the desire to innovate and build upon Laws, Hall & Associates’ (LH&A) 37-year legacy as Miami's flagship interdisciplinary capstone course, the Department of Marketing and the Graphic Design program developed Highwire Brand Studio, a branding practicum that debuted spring semester 2008. Highwire Brand Studio clients to date have included Nielsen, Procter & Gamble (Pringles), Prexecutive search firm DHR, Tesco supermarkets, Total Quality Logistics, GM Goodwrench, Miami University, Microban Europe Ltd., Midas, Hasbro and Nestlé.
Highwire Brand Studio (1) is based on an innovative pedagogical model focusing on strategic and creative branding ideation, (2) involves students from all majors across the university (rather than limited to Marketing, Graphic Design and Mass Communication) to provide a diversity of perspectives within and across student teams, and (3) creates smaller, more dynamic and flexible student teams.
Each semester, dependent on the applicant pool, Highwire Brand Studio will accept 18–25 marketing majors, 9–12 graphic design majors and 9–12 students representing client-related/project-specific majors. In addition, Highwire Brand Studio meets the criteria for both university and school of business capstone status.
Highwire Brand Studio's client for the Fall 2011 semester is a joint venture between dunnhumby and Nestle Purina.
The Highwire Brand Studio faculty are very excited about the prospect of an innovative branding capstone that builds upon our commitment to creativity, risk-taking, decision-making and experiential learning.
See Faculty & Contacts for even more details.
Last modified on 9/5/13 | Content maintained by Highwire Brand Studio